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Mintel finds that 81% of consumers there are going green.
August 2, 2012
By: TOM BRANNA
Editor
The high profile of product safety scandals in China continues to dent consumers’ confidence and loyalty in the hair care realm, as the market is repeatedly associated with chemical ingredients that are found to be toxic or carcinogenic. As a result, consumers are becoming more cautious when it comes to product choice. Indeed, according to the latest Mintel research, 81% of urban Chinese consumers say they prefer to buy all-natural hair care products and 10% rate the presence of natural ingredie...
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